Alacena Feminista Mayagüez

Designer
Dec 2021 - Jan 2022
Project Overview
Alacena Feminista Mayagüez is a community non-profit organization that, according to its motto, “Take what you need, leave what you can,” is based on solidarity exchange. AFM are committed to solidarity and mutual support. This initiative aims to disassociate ourselves from the policies and dynamics of the State, which criminalizes poverty, and also fails on numerous occasions in access to food and necessities. Likewise, the 'Alacena' of Mayagüez seeks to denounce and make visible gender violence and all its possible manifestations. At the Alacena Feminista Mayagüez the organization advocate for a transfeminist, anti-racist, decolonial and anti-capitalist Puerto Rico. In imagine a space of hope, of politicizing and problematizing the experiences of historically marginalized people. Team Mayagüez Media goals were to create a website and solve key issues for Alacena Feminista Mayagüez.

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View PrototypeVisit Alacena Feminista Mayagüez
Target Users
Citizens of Puerto Rico + Donors
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Applications Used
Adobe XD
Adobe After Effects
Adobe Illustrator
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My Contributions
Worked remotely and in-person with the client on location.

Translating requirements into style guides, design systems, design patterns and attractive user interfaces.
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Creating a visualisation of screens within a prototype framework.Identifying design problems and devising elegant solutions.
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Gathering and evaluating user requirements, in collaboration with Project Manager and Web Developer.
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Illustrating design ideas using storyboards, process flows and sitemaps.
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Designing graphic user interface elements, like menus, tabs and widgets.
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Designing and animating graphics for the Videographer.

Challenges facing the client

No options to donate money through a website
Relying on social media and word of mouth for donation
Lack of credibility

Style Guide

A style guide or manual of style is a set of standards for the writing, formatting, and design of documents. ... This style guide was created and sent to the client for approval.

View Style Guide

Lower Thirds - Animation

Upon request from the team we wanted a lower thirds animation for our videos. Unfortunately we were unable to use the animation in the final project. Our client requested that all participants shall remain anonymous.

Team Logo

During the planning phase I was tasked with creating the team logo. I chose to recreate the hibiscus flower. The flower is also known as Flor de Maga, is the official national flower of Puerto Rico. It is sometimes called a hibiscus in English, although it belongs to a different genus and species from the true hibiscus.

Designed with Illustrator + Helvetica Font

Designing Animation

Designing the flower animation proved to be a challenge. I was tasked with designing a logo that complimented the client's logo. The client requested that the original logo to remain untouched. Due to this I wanted to replicate the flower design of the logo and make the flower bloom.

Lo-Fi - Mock Up

Adobe XD - Mock ups